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The Philippines' automotive industry has been around since the Philippine-American occupation. With the introduction of American-made cars during that period and during the 1950s and 60s, a lot of American vehicles had scattered the roads since. But during the 1973 oil crisis, then-President Ferdinand Marcos advised Filipinos to buy smaller, more efficient 4-cylinder engine vehicles. Due to the declaration of Martial Law by Marcos, some vehicle manufacturers withdrew from the Philippine market; some of them, however, returned after Marcos was ousted in 1986. During the early 1990s, A lot of car makes returned or entered the Philippines, but during the Asian crisis, some makers withdrew due to the economic slump, and sales declined. Since the end of the crisis, automobile sales have increased since with new models.



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The country's love affair with the automobile is on the rise. It started during the 1960s when many Filipinos bought their first automobiles due to the economic growth at the time, but interest dwindled during Martial Law. After the return of civil governance, interest in cars rose and during the 1990s, magazines like Automotion started, as did several television shows about automobiles. In 2002, C!, another automotive magazine, was introduced, since Automotion closed down. Around 2004, Top Gear Philippines entered the car magazine market. Automobile exhibits are rampant, from mainstream to custom-built vehicles are displayed.



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Some cars have been especially successful in the Philippines, based on their reliability, price and their impact on the customers.





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